How to get your publication in the App Store when you have Twixl Publisher Explore or Standard

Twixl Publisher Explore and Twixl Publisher Standard only allows you to create (an unlimited number of) “ad hoc” builds to install on your iPad.

If you want to publish an application in the App Store, you can send your InDesign export to Twixl media or one of its partners in order to create the App Store build and optionally submit the application in the App Store via iTunes Connect.

There are two ways of doing this:

Build only option: You can send your publication to Twixl media in order to create the App Store build, and once you receive the App Store build of the app, you can submit it in the App Store via iTunes Connect completely by yourself.
More details are available in this FAQ

Build & Submit option: You can send your publication to Twixl media in order to create the App Store build, and have Twixl media also take care of the process of submitting the app in the App Store via iTunes Connect under your account name.
More details are available in this FAQ